Hippie Modernism: The Struggle for Utopia

BAMPFA wows with an insightful exhibition on 60’s counterculture

Hippie Modernism shows us how the 60’s counterculture, once dismissed as a social and aesthetic anomaly, introduced ideas and techniques that have profoundly shaped contemporary life. The BAMPFA presentation highlights the key role the Bay Area played in the art, architecture, and design of the counterculture movement. Creative innovators in Bay Area communities sought to create radical change—technological, political, and ecological—on the streets, in the classroom, and in government policy and they sought to achieve this by spreading a message of love and unity, as well as caring for our precious resources.

Come join us as we explore the works and artifacts on display, and talk with the curators of the exhibition, the director of the museum, and the designer of the FREE THE LOVE app released in conjunction. Learn about the relevance of what the hippies stood for in today’s world and how what they initiated is still alive and well in many areas of our culture.

Andrew Blauvelt, curator, shares exhibition insights

While the counterculture was said to be a failure, it was actually very much successful, and we are feeling the effects of that today.– Andrew Blauvelt

Free The Love App

In conjunction with the exhibition, BAMPFA joined forces with Adobe and Goodby Silverstein & Partners to create FREE THE LOVE, a cool, love-themed augmented reality app. Search for “Hippie Modernism” in your favorite app store, and you too can free the love by writing your own love balloon message and floating it out for others to discover.

Watch the complete interviews here:

Lawrence Rinder, Director and Chief Curator of the BAMPFA, talks comparative ideology between the 60’s and now.

Andrew Blauvelt, Director of the Cranbrook Art Museum, shares his insights from having curated this exhibition over the last ten years.

Greg Castillo, Guest Curator of this exhibition and Associate Professor at UC Berkeley College of Environmental Design reflects on hippie wisdom.

In the Bay Area? Definitely check out the exhibition at BAMPFA.

There are many fun, educational, and community-building events surrounding this exhibition. Please see our complete Summer of Love 50th Anniversary calendar for details.

Comment below, and be sure to share with S.O.U.L. your own photos from the exhibition on our social media platforms.

By | 2017-04-27T16:18:52+00:00 March 28th, 2017|