SOL 50th Anniversary 2017-06-14T02:10:17+00:00

In 1967, tens of thousands of people came to San Francisco to stand up for peace and love. They took a collective fresh look at our society, and created a new counterculture movement. Their greatest desires were ending wars, nuclear disarmament, caring for our environment,  and cultivating more equality and human rights. Many of our important social movements and programs were birthed at this time, as they took it upon themselves to “prototype” the possible.

In 2017, The California Historical Society and San Francisco Travel are teaming up to present a year-long series of events celebrating the anniversary of the Summer of Love and its lingering impact. Join us as we document these inspiring stories and the people behind them. See our calendar of upcoming events below to participate in the happenings.


de Young Museum:

The Summer of Love Experience

The de Young Museum gives an immersive and loving look back at the art, fashion, and music of the sixties.

Watch the video and read more

More Summer of Love posts

The Human Be-in 50th

May 23rd, 2017|0 Comments

NSL gets inspired at this Summer of Love kick-off event, where the love torch was passed to a new generation of seekers.

Hippie Modernism

March 28th, 2017|0 Comments

NSL previews this BAMPFA counterculture exhibition, exploring the roots of consciousness expansion & modern activism.

Magic Bus Trippin’

March 10th, 2017|0 Comments

NSL takes a psychedelic trip through the history of hippiedom, cruising with Chris Hardman on his Magic Bus.

Jim Marshall’s 1967

February 9th, 2017|0 Comments

NSL visits SF City Hall to get a glimpse into 1967 San Francisco culture through the lens of photographer Jim Marshall.

Especially this year in 2017, the events of the birth of the counterculture in 1967 are even more powerful and poignant, and are filled with lessons for us of tolerance and acceptance, community and art, and expansion of our hearts and minds.

– Anthea Hartig, Executive Director, California Historical Society

All You Need Is Love

On June 25, 1967, over 400 million people in 25 countries heard The Beatles debut All You Need Is Love on Our World, which was the first live global satellite broadcast on television. Come celebrate with us in San Francisco as we use the song to build a bridge to a more cooperative and loving future.

Upcoming Summer Of Love Events

Follow S.O.U.L. as we cover the unfolding events in San Francisco and around the world in celebration and tribute to the 50th anniversary of the Summer of Love.

See Full Calendar of Events